CEB
H00269071
I found out that India scores 56 on this dimension and is
thus considered a masculine society. India is actually very masculine in terms
of visual display of success and power. The designer brand label, the flash and
ostentation that goes with advertising one’s success, is widely practiced.
However, India is also a spiritual country with millions of deities and various
religious philosophies. It is also an ancient country with one of the longest
surviving cultures which gives it ample lessons in the value of humility and abstinence.
This often reigns in people from indulging in Masculine displays to the extent
that they might be naturally inclined to. In more Masculine countries the focus
is on success and achievements, validated by material gains. Work is the center
of one’s life and visible symbols of success in the work place are very important.
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